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| | Unique selling proposition - Wikipedia, the free encyclopedia |
 | | Today, a number of businesses and corporations currently use USPs as a basis for their marketing campaigns. | | | Some good current examples of products with a clear USP are: | | | Each advertisement must make a proposition to the customer: "buy this product, and you will get this specific benefit." |
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http://en.wikipedia.org/wiki/Unique_selling_proposition
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| | Technorati Tag: unique selling proposition |
| | Discovering your unique selling proposition or USP is the first task that you as an individual entrepreneurial marketer must complete. | | | A unique selling proposition (USP) is an attempt to express the uniqueness of your business in a single statement. | | | Unique Selling Proposition Generator Introduction To be truly successful a business needs at least one Unique Selling Propositions (”USP”). |
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http://www.technorati.com/tags/unique+selling+proposition
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| | Jay Abraham: How To Create A Unique Selling Proposition |
| | Reassure customers about their wise decisions, and show how the same USP that served them this time will be there to serve them in the future. | | | Be sure they can clearly and powerfully express your USP in 60 seconds (the oral equivalent of a written paragraph), and then compellingly state how it benefits the prospect. | | | During this follow-up effort, see that the customers feel important and special, and that their initial purchases are "resold." Repeat your USP and remind the customers how it helped them make their purchasing decision. |
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http://abraham.com/articles/How_To_Create_A_Unique_Selling_Proposition.html
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| | How to Develop and Use Your Unique Selling Proposition |
| | A unique selling proposition is so important because if prospects think you are "just like every other financial planner," you can’t really expect to get their business. | | | In helping financial advisors develop a USP, I ask, "Why should a high-net-worth individual or family hire you as their financial planner?" Right now, take out a piece of paper and write down five reasons why you deserve to be the financial advisor of choice for high-net-worth families in your area. | | | Besides helping you build your practice, a powerful USP can be another income stream or profit center for your business if you license it to financial advisors in other geographical regions. |
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http://advisor.morningstar.com/advisor/doc/article/0,8832,2085,00.html
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| | If you want make money, you need a USP ! |
| | The USP of one of my companies is, "Don't pay for our copywriting and marketing services, pay for getting results." One of my specialties is to help small business owners and medium-sized companies to sell in another country where they want sell, but still don't do business. | | | When you think you have found your unique selling proposition, additional take into account that your USP must "sell", by which I mean that it must tell your customers what's in it for them. | | | The Unique Selling Proposition is the brand image of your product or service, and you should always develop your USP. |
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http://noriainternational.com/copywritingsite/article1004.html
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| | CCH Business Owner's Toolkit Your Unique Selling Proposition |
| | If it sells your business or brand, your USP is meaningfully different. | | | The simple test of determining whether you've constructed a good USP for your business is whether it sells for you! | | | For many small businesses, packaging, sales materials, and sales personnel may be the only marketing tools affordable. |
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http://www.toolkit.cch.com/text/P03_1012.asp
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| | Discover Your Unique Selling Proposition |
| | No matter what you sell online, be it a product or service, it is critical to define what sets you apart from your competition, makes your product/service appealing to your target market, and what benefits your product/service provides your customers. | | | You must have your USP clearly defined before you begin to craft any sales material for your product or service. | | | Rework it until you have a simple, clearly defined USP that your customers can instantly identify with. |
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http://www.biztalk4u.com/archives/2002/discover-usp.html
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| | Unique Selling Proposition Generator |
| | After all, without a USP the only reason why anybody would buy from you rather than your competitors is that you are cheaper. | | | For example, they can (and usually should) be included in: brochures, adverts, press releases, direct mail letters, letterheads, corporate Christmas cards, invoices, fax-header sheets, catalogues, on the walls in customer areas, and in as many other places as possible. | | | Businesses without USPs will always be forced to the (less profitable) "cheap" end of the market. |
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http://www.avnmembers.co.uk/knowledgebase/Business/uspgenerator.htm
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| | Unique Selling Proposition Marketing Positioning Create a USP |
| | A USP is an attempt to express the uniqueness of your business in a single statement. | | | It can also be a unique benefit that applies only to your product or service. | | | The second section of the USP Action Guide includes a set of exercises that will help you generate breakthroughs in your business. |
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http://www.positioningtactics.com
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| | Eye on B-to-B: Promoting Your Unique Selling Proposition |
| | They may sell similar merchandise to similar audiences, but these catalogers demonstrate how easy it can be to distinguish your company from the competition. | | | If your catalog specializes in unique or hard-to-find merchandise, building a market is simply a matter of convincing customers that they need the item and can buy it from you. | | | In its marketing materials, the $50 million cataloger, which mails nearly 10 million catalogs a year, explains to customers and prospects that buying as much inventory as possible from one vendor — using one purchase order — cuts processing costs and manhours in the long run. |
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http://multichannelmerchant.com/news/marketing_eye_btob_promoting/index.html
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| | Unique Selling Proposition |
| | If however, your costs are such that you can ship for free and still be competitive and profitable, this is a worthwhile USP. | | | The big one, it was unique, it has value to the customer, and it reinforces our Customer Satisfaction! | | | The key is to make it of value, and still keep it cost effective. |
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http://www.web-source.net/web_development/unique_selling_proposition.htm
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| | Unique Selling Proposition |
| | Your USP is the one thing or idea that sets your business favourably apart from your competitors'. | | | You can do this by creating what's called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance. | | | It's a statement of Advantages you bring to your customers that differentiate you from your competitors. |
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http://www.webpromotionguru.com/articles/lim5.shtml
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| | MarketingProfs - Unique Selling Proposition |
| | A unique selling proposition or USP describes what is unique about your business. | | | The process generates power to grow a business with products and services that are competitively unique. | | | Think of your Uniques Selling Proposition as the reasons that customers will choose to buy from you. |
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http://www.marketingprofs.com/ea/qst_question.asp?qstID=8895
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| | Unique selling proposition |
| | I was trying to sell a wholesale source guide I had created. | | | Even if you can't find a USP with your main product adding a bonus to your offer or price could be your USP. | | | A USP sets the stage and can answer most of the customers questions. |
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http://www.directsalesmarketingonline.com/articles/a/usp.html
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| | MonsterCommerce Your Unique Selling Proposition |
| | Often, a USP is defined in terms of establishing better value, benefits or service than one’s competitors. | | | Your USP can be the focal point of your business. | | | In a nutshell, this is the most important benefit a user will receive by visiting or making a purchase at your site. |
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http://www.monstercommerce.com/newsletter/05/july/July05Article1.htm
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| | unique selling proposition |
| | If I were to modify his definition, I would change it to "getting a USP into the heads of the people most likely to buy the product, at the lowest possible advertising cost." | | | As a result, most practicing direct marketers don’t know the original definition of a USP. | | | Unfortunately, these design twists often result in no real performance improvement, no real advantage that the customer cares about. |
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http://marketing-ideas.org/unique-selling-proposition-731525.php?I=12345&...
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| | Unique Selling Proposition (USP) / Déjà vu: Engineers and Customer Metrics |
| | What is unique about your product, service or brand compared to your direct competitors? | | | Afterwards, review the list and eliminate everything that is also true of your competitors. | | | It might surprise you, but good service, good selection, fair prices and honest dealing are NOT effective components of your USP. |
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http://www.grokdotcom.com/index12-01-01.htm
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| | Unique Selling Proposition: Basic Advertising |
| | Just remember, your position reflects your unique selling proposition, and it is what makes your offering more valuable to your customers than what's being offered by your competition. | | | But think how much farther that budget could take you if you had a focused message, a unique selling proposition, and a target audience for your offering. | | | Positioning attracts customers by creating a positive and unique identity for your company and its offerings. |
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http://www.businesstown.com/advertising/basic-usp.asp
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| | Learn Your Unique Selling Proposition |
| | Here's how to find your unique selling proposition: Examine your business and find the issues and themes that you own exclusively. | | | Know how your business is different from its competitors, and use that to your advantage. | | | See what it can do for your business. |
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http://www.entrepreneur.com/Your_Business/YB_SegArticle/0,4621,296819,00.html
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| | Find your Unique Selling Proposition and Stand Out from the Crowd! |
| | If everyone were offering cheap prices you would be better off promoting higher prices for better quality and service (as long as you do provide better quality and service). | | | This could relate to the services or products you provide, guarantees offered, delivery mechanism used, auxiliary services provided, pricing or any attribute associated with your business. | | | Think about what's of value to you as a customer. |
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http://www.bizpeponline.com/Article6.html
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| | Unique Selling Proposition |
| | Does the product sell better at different times of the year? | | | In what ways does the product change buyers life style or shift their mindset? | | | What customer physical needs or desires does their product meet? |
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http://www.abundancecenter.com/articles/USP.htm
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| | Unique Selling Proposition Marketing Positioning |
| | Protect yourself (and your revenue) from changes in the market that everyone else will be vulnerable to. | | | It seems well over 90% of all service professionals and small businesses have skipped out on this important marketing foundation. | | | No matter what you're selling or what business you're in, start learning how to craft your profit pulling USP today. |
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http://www.positioningtactics.com/usp.html
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| | Marketing Technique - The Unique Selling Proposition |
| | A good USP like good marketing, is measurable, specific, and provides a distinct benefit. | | | One helps your organization, and three identify you to your customer. | | | Your USP should be used continually on all your product information and marketing materials to create your company's identification in the consumers mind. |
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http://www.howtoadvice.com/USP
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| | Unique Selling Proposition: Undehill & Associates |
| | This can help you to create a competitive advantage with your customers. | | | For more information on the tools for you to improve your sales and to create a competitive advantage, take a few minutes to review the following options: | | | Or you will lose a number of accounts that don't see it. |
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http://www.underhill-assoc.com/usp.asp
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| | Web design, graphic design, web marketing, PA, WV, MD |
| | We specialize in creating a web site that will sell your products or services. | | | We also offer products and resources for those that prefer to do it themselves. | | | We are proud that we not only can give you a professionally designed web site, we also provide the tools to make it sell by: |
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http://www.thewritemarket.com
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| | Marketing: Unique Selling Proposition |
| | USP is a venerable advertising concept, standing for | | | For many products and services, Internet shoppers can buy just as easily from a company in Australia asd they can from you. | | | In short, it is the one explanation that you give your customers to buy from you instead of from the other guy. |
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http://www.datafoundry.com/~square1/mark4c.html
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| | Natural Net Marketing: Your USP: Unique Selling Position |
| | Natural Net Marketing: Your USP: Unique Selling Position | | | To be as compelling or persuasive as possible requires that you know your product's USP; that is, what sets it apart from your competition. | | | How does that most important unique feature, or combination of features, translate into a real benefit? |
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http://www.naturalnetmarketing.com/usp.html
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| | Unique Selling Proposition - debunked! |
| | The idea was that promoting one key feature and benefit of any brand for years and years and years would cut through the clutter of advertising and build an unassailable position in the consumer's mind. | | | USP did help Ted Bates hold on to their clients for years and years and years. | | | Products, features, promises, customers, media, and competitive markets are in a constant state of flux and deluge. |
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http://www.burkhardagency.com/msp.htm
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| | MarketingProfs - What is Unique selling proposition |
| | You may sell a soft drink which has the benefit of great taste, but if you competitors offer this as well, it's not so unique. | | | It could be the main benefit from the brand. | | | Unique Selling Proposition is a theme developed to inject a personality into a brand. |
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http://www.marketingprofs.com/ea/qst_question.asp?qstID=10763
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| | Your Unique Selling Proposition (USP) |
| | When companies are trying to determine how to market a product, they focus on the Unique Selling Proposition, the one thing that makes that product different than any other. | | | It may be that the product has a lower price or more convenient packaging, or it may taste or smell better, or last longer. | | | If you can determine your Unique Selling Proposition and build it into a dynamic paragraph, you will have a real advantage in creating a dynamic cover letter. |
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http://www.quintcareers.com/USP.html
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| | Positioning: Deciding and Conveying Your Unique Selling Position |
| | Various methods of market research are used to find out information about markets, target markets and their needs, competitors, etc. | | | Positioning includes identifying the unique market position, or "niche", for your organization. | | | Positioning: Deciding and Conveying Your Unique Selling Position |
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http://www.managementhelp.org/mrktng/position.htm
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| | Hapag-Lloyd Container Line - Unique Selling Proposition |
| | At Hapag-Lloyd even the exception becomes the rule: over-dimensional cargo, heavy items or dangerous or sensitive products are all routinely handled by our experts in our special departments. | | | We have accumulated a unique expertise relating to the handling and transport of sensitive goods. | | | Above all, you can rest assured that with us your cargo is in the best hands. |
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http://www.hapag-lloyd.com/en/services/value_added.html
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