The Experience Economy - Finance Records
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Topic: The Experience Economy


  
 The Experience Economy - Wikipedia, the free encyclopedia
Detracters contrast it with other service economy theses such as Natural Capitalism, in which there is a clear focus on making measurably better use of scarce resources, usually considered to be the basis of economics.
Their thesis has been criticized as an example of an over-hyped business philosophy arising from or in the dotcom boom and a rising economy in the U.S. that was tolerant of high prices, inflated claims, and no limitations of supply - or investment.
If you charge for the benefit customers (or "guests") receive as a result of spending that time, you are in the transformation business.
http://en.wikipedia.org/wiki/Experience_economy   (553 words)

  
 Mass Customisation - The Experience Economy
A sick person become well in body and mind, a dying company is turned-around, and a customer habitually spending beyond his or her means achieves financial viability and stability.
Within financial services, cheque accounts, home and car insurances, and savings accounts are seen by most consumers to be identical services, with selection based solely on price or interest rates.
Smart Store is particularly aimed at the retail and financial services sectors.
http://www.managingchange.com/masscust/experien.htm   (1291 words)

  
 Experience Economy
Experiences have always been around, but consumers, businesses, and economists lumped them into the service sector along with such uneventful activities as dry cleaning, auto repair, wholesale distribution, and telephone access.
Experiences are a fourth economic offering (commodities, goods, services, experiences), as distinct from services as services are from goods, but one that has until now gone largely unrecognized.
In the age of the experience economy, customers themselves become the product.
http://www.tresser.com/exp-economy.htm   (856 words)

  
 Experience Required - INTERVIEW: B. JOSEPH PINE II - CIO Magazine November 15, 1999
An experience becomes its own economic offering when a company charges a customer admission or a subscription fee for the time he spent with that company on its experience.
Experiences definitely apply more to consumers, but they're also applicable in a business-to-business setting.
Progressive has taken what was an insurance service and created an assurance experience where they assure the customer by mass customizing the service.
http://www.cio.com/archive/111599_pine_content.html   (2954 words)

  
 Amazon.com: The Experience Economy : Work is Theater & Every Business a Stage: Books: James H. Gilmore,Joseph B. Dine
Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come.
Kelleher's comments are relevant to virtually all organizations which now struggle to succeed in the New Economy (however it is named).
We recommend this book to business owners or marketers more as a theoretical introduction to the "Experience Economy" than as a marketing manual.
http://www.amazon.com/exec/obidos/tg/detail/-/1565113500?v=glance   (1961 words)

  
 E-Commerce News: E-Commerce: The Experience Economy
However, the promise of a richer experience needs to be balanced with the level of performance your customers have come to expect.
From birthday parties to gifts, we no longer are willing to settle for a simple cake and backyard party; we now have to provide an experience for children's birthday parties.
The customer sees a much more responsive interface, since the amount of data interchanged between the browser and server is much reduced.
http://www.ecommercetimes.com/rsstory/47172.html   (1342 words)

  
 Guardian Unlimited Business James Harkin: The experience economy
The idea of the experience economy was first articulated in 1998, in a long article in the Harvard Business Review by the business guru James Gilmore.
Brands including Nike, threatened with having their retail operation eclipsed by the internet, transformed their stores into glitzy retail experiences so that punters would spend more time and money in them.
Small businesses emerged to indulge those individuals who enjoy spending their birthday being hurled out of an aeroplane, or driving a tank around rural Ukraine.
http://business.guardian.co.uk/story/0,16781,1641015,00.html   (546 words)

  
 Technorati Tag: experience economy
Experiences That Work Let Experience Based Retail expert Doug Fleener help you deliver customer experiences that increases sales and customer loyalty.
Deliver a Great Customer Experience Discover strategic tools to create the right experience through products, retail environments, customer service, brand communications, and more.
Become a member to save searches in a Watchlist.
http://technorati.com/tag/experience+economy   (550 words)

  
 Business Evolutionist: The Experience Economy?
We have entered the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers that engage each one of them in an inherently personal way."
The Experience Economy has nothing (very little) to do with good customer service!
But what are some really good companies delivering an exceptional experience?
http://jstrande.typepad.com/blog/2004/07/the_experience_.html   (987 words)

  
 Experience Economy show
This view states an evolution from the Service Economy into a newer and more emotion-centered marketplace where consumers become the products, themselves, because a good deal of the experiential offering is taking place inside the customer and will be retained there long after product or service has been consumed.
A number of business writers and management authorities have written about a change in the economic landscape that has come about in the past ten years.
Our members were totally engrossed in the subject matter due to your outstanding ability to make it a participatory discussion.
http://www.tresser.com/EEshow.htm   (929 words)

  
 DMI Publications - Book Center - Selected Review - The Experience Economy
Indeed, the authors speculate that in the near future "experientialized" retail stores will be able to charge customers a fee just for the pleasure of entering their establishments.
And, for businesses, the mere exercise of considering what they might do differently if they charged admission can help entrepreneurs and employees stage more engaging customer experiences.
Historically, each successive wave of economic growth has been based on a distinct type of economic offering: in the industrial era it was goods, in our own post-war period services have been dominant.
http://www.dmi.org/dmi/html/publications/books/reviews/experience_economy.htm   (377 words)

  
 Powell's Books - The Experience Economy: Work Is Theater & Every Usiness a Stage by B. Joseph, II Pine
We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers.
The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers.
Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
http://www.powells.com/cgi-bin/biblio?inkey=62-0875848192-0   (273 words)

  
 Nanotechnology and The Experience Economy - Nanodot
Elaborating on the conventional economic categories of commodities, goods and services, the core thesis of this book is that demand will increasingly shift towards one particular subset of services: experiences, providing intensely engaging activities for entertainment, education, aesthetic pleasure and escapist enjoyment.
They propose that the answer is transformations, the subset of customized experiences that significantly change those involved.
The Experience Economy offers not only practical insights about how businesses can better respond to the reshaping of demand under current changes, but also a framework for thinking about the aspirations and trajectories of a "post-scarcity" world enriched by the capabilities of nanotechnology and other advanced technologies.
http://nanodot.org/article.pl?sid=01/02/10/063220   (958 words)

  
 What If: The Experience Economy
According to Pine, carefully designing the healthcare customer's experience "actually provides a better 'offer' in terms of outcomes.
Maybe that adds a quarter to the cost.
And that experience - whether healing or horrifying, exasperating or fulfilling - is the product that we are providing, not just a package of technological fixes.
http://imaginewhatif.com/Pages/Experience.html   (3614 words)

  
 vowe dot net :: The Experience Economy
Think about it what this means for your own business...
When I spend money on a travel trip to experience something, what do I actually spend my money on?
We are going from product economy, to service economy, to experience economy, as Ben Canocha puts it.
http://vowe.net/archives/006902.html   (614 words)

  
 Experience Economy Evangelist
I develop new business for this great small marketing firm and have a blast doing so, my Director of Breakthrough Thinking.
Bernd H. Schmitt: Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
They also have to be able to design e-commerce, play in the world of personalized media, and create retail environments.
http://experiences.typepad.com   (2265 words)

  
 Strategic Horizons LLP Introducing Jim Gilmore
He is a frequent speaker at conferences and trade shows sponsored by professional associations, industry councils, and magazine publishers, as well as at internal company events and executive education programs.
As process-consultant-extraordinaire-cum-Experience-Economy-provocateur, today Jim labors to help numerous industries and companies add value to their economic offerings.
To no one’s surprise, some meeting planners have also retained Jim to help design the overall conference or seminar experience at which he is engaged to speak.
http://www.customization.com/jimGilmore.html   (714 words)

  
 Customer experience - Wikipedia, the free encyclopedia
For example, a customer with a very high opinion of a company and its products may have a complete turn-around after a negative post-sales service customer experience.
The quality of the customer experience at any touch point individually can affect the overall relationship a customer has with a company.
Or a company with an otherwise fine track record at many customer touch-points may create a negative experience through a poorly executed marketing communication piece or practice.
http://en.wikipedia.org/wiki/Customer_experience   (126 words)

  
 8 Sharp: Inspired: Pine & Gilmore
Joseph Pine and James Gilmore, well-published authors and management consultants, focus on customer-relationship management and the customer experience.
The Experience Economy redefines marketing and customer service.
Their 1999 book, The Experience Economy, examined new marketing and customer service techniques, developed specifically to design a customer experience, and thus put forth the notion that "Work is a theater and every business a stage."
http://www.8sharp.com/www/inspired/insp_pine.htm   (105 words)

  
 European Centre for the Experience Economy
If you charge for a good you’re in the goods-business, if you charge for a service you’re in the service-business, if you explicitly charge for the experience people have with you, you have entered the experience business.
The authors of A New look at the Experience Economy, Albert Boswijk, Thomas Thijssen are very busy to get their proposal ready for Pearson education London for the translation of their publication in English in 2006.
Umbria 2006 – You are what you charge for
http://www.experience-economy.nl   (1175 words)

  
 The Experience Economy: Creating A Lasting Impression
Together with the Office of the Mayor of Wilmington, we will address the substantial shift in consumer economic spending patterns from a commoditized society to a society drawn to the ultimate experience, and how this shift is particularly influencing the economic stability of cities.
At a time when we are investing so much into the redevelopment of the Downtown and Riverfront, we need to work together to embrace this change and create a positive lasting impression on everyone that steps foot in our City!
On Thursday, May 12, 2005, Wilmington Renaissance Corporation will host a half-day program entitled, The Experience Economy: Creating A Lasting Impression.
http://www.downtownwilmington.com/news/ExperienceEconomy.htm   (161 words)

  
 Business Evolutionist: The Reaction Economy
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Great post by Jon Strande at Business Evolutionist: What we're really in - and have always been in - is the Reaction Economy.
Jon at Business Evolutionist proposes a Reaction Economy that connects Experience and Reaction in a number of successive steps:Someone has an Experience.It produces an Emotion (positive or negative).They focus their Attention on it.They have a Reaction...
http://jstrande.typepad.com/blog/2005/03/the_reaction_ec.html   (869 words)

  
 eBay - the experience ..., CDs, DVD items on eBay.com
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The Beavis and Butt-Head Experience - Various Artists...
http://search-desc.ebay.com/search/search.dll?query=the+experience+...&krd=1   (474 words)

  
 CPH127 - Design and Innovation
The Experience Economy has witnessed an explosion of new strategic alliances which all have one thing in common –how to use creativity and innovation as a way to grow their business.
Perhaps a new evolved type of marketing communication which wishes to use different channels and even develop new ones, to be free from the constraints of the limited-experiential ones.
And perhaps rather naively think that if more time was spent into developing a superior and 'well-behaved' product or service, then less would have to be spent on looking for new superior and non-traditional ways to communicate with customers.
http://www.cph127.com/cph127/2005/11/the_experience_.html   (669 words)

  
 The Experience Economy: Work is Theater & Every Business a Stage : HBS Working Knowledge
The Experience Economy: Work is Theater & Every Business a Stage : HBS Working Knowledge
http://hbswk.hbs.edu/item.jhtml?id=863&t=marketing   (15 words)

  
 The Experience Economy Audio Book
Because delivering a good product is no longer enough – experiences are the foundation for future economic growth.
Whether your business is on the Web or on Main Street, this playbook shows you how to achieve greater success by creating experiences that engage your customers.
Why does the same cup of coffee cost more at a trendy cafe than it does at the corner diner?
http://www.audioeditions.com/showbook.cfm?pcode=K2Z350   (153 words)

  
 Word Spy - experience economy
Goods and services that offer consumers unique and memorable experiences.
And, more compelling than stuff, are experiences — events, trips, places, sights, sounds, tastes that are out of the ordinary, memorable in their own right, precious in their uniqueness and fulfilling in a way that seems to make us more than we were.
.Some describe this phenomenon as 'the experience economy.' "
http://www.wordspy.com/words/experienceeconomy.asp   (157 words)

  
 EirePreneur: My experience of the Experience Economy
I'm no foodie but I'm left with a lasting memory of last evening that goes beyond the culinary aspect - it was a wonderful night out in the company of friends, a truly great experience.
Listed below are links to weblogs that reference My experience of the Experience Economy:
And it was the first time I can truly say that I came face to face with The Experience Economy in a restaurant.
http://eirepreneur.blogs.com/eirepreneur/2005/06/my_experience_o.html   (323 words)

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